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Features

Keywords/Traffic source:
Track where your customers are coming from and what searches are bringing customers to your site. You can't lose if you customize your content and images around the thoughts and intentions of the user.



Environment and physical location:
Keyword Catcher allows you to show targeted banner ads and content to each visitor. This decreases bounce rate, increases click-throughs and makes conversion rates jump.

For example, by using Keyword Catcher, a national real-estate company can identify users located in Southern California and immediately show them testimonials of California clients, articles featured in California newspapers, and addresses and phone numbers of offices in that area.

Past online behavior:
Display targeted content and ads based on a user's past purchases and websites that they've already visited. Keyword Catcher can identify the visitor's interests and display product and article recommendations. For instance, you can offer laptop accessories to someone that just purchased a laptop.

Customer data from inside your system:
Use information from returning customers to customize content and ads to increase conversion and profits.


5. Social Media:
Social media has forever changed the way we do business in the 21st century. Facebook has more than 800 million active users and more than 50% of them log on every day*. The average user has 130 friends. Twitter has 106 million users, and 140 million tweets are being sent on average per day**.

Users now take cues increasingly from tastemakers and aficionados in their social media circles, linking out to pages and companies recommended by their friends, and in turn, referring their own friends. The reach of social media has brought the world to your doorstep. It would be in your best interests to gather as much of this social media data as possible, to see how it is coming in, how it converts, and optimize content around the goldmine of profile information available at your fingertips.

facebook.com/press/info.php?statistics
www.marketinggum.com/twitter-statistics-2011-updated-stats/