There are a number of search terms that come up when we think of our website’s performance and how we can track,  analyze or check up on how well a website is doing and there is a very active market that offers a diversity of solutions to choose from.

The most common are: stats, analytics, urchin, counter, hits, traffic, visits and track.

In Keyword Catcher’s case, we have tackled the question from the angle of the “KISS” principle. (keep it surprisingly simple)

There are but few among us who like or understand statistics mathematics, the idea alone conjures images of abstract complexity which most prefer to avoid or even flee and it is a hard learning curve climb.

Yet the question remains: what can one or should one do with webstats and is tracking analytics useful? A large percentage of website owners, until recently, to my great shame, I was among their numbers,  never look at them or when they do, can’t make heads or tails from the data that has been gathered.

Is it any wonder? No. The site statistics most get served by their hosting providers are a tough read, keeping in mind that they were probably designed by software engineers for their peers.

Most website statistics tracker software providers silently thank the engineers for this because it created a need (a market) to which they could provide an answer (a product).

Many providers agree that real time information is crucial these days. A majority argues that knowing about keywords (search terms or queries that visitors type into their search engine page query box) that attracted visitors to one’s website is of paramount importance and that knowing about referring websites is vital.

Indeed, on both counts they are right. If you want to find something on the Internet, and chances are you will find what you are looking for, you still have to know which search term to use when you “Google” it.

But more importantly, it is true for all website owners who set up their websites to help them generate an income. The first rule on the Internet is: no traffic, no business. Attracting visitors is the name of the game. Keyword Catcher can help with this by providing the strategic data that is needed to implement more efficient traffic generating tactics.

Keyword Catcher is a software that can be installed on the website server which will allow its owner to see both the keywords and the referring sites that have attracted a visit to one of the published pages in real time.

It does so by way of an easy to use and read dashboard while ensuring total privacy. Keyword Catcher will simplify monitoring statistics and log file analysis while mining and presenting relevant data in an easily manageable format.