How Can Keyword Catcher Help With Monetizing Part 1

This is part 1 of “How Can Keyword Catcher Help With Monetizing” and comes as a first installment of many to be written essays on how Keyword Catcher helps users make their websites more profitable. Expect many more in the future…

Okay, so originally, keyword catcher was written for people who hate wasting their time surfing to weblogs or Web stats or Webalizer via their cPanel (or, just plain forget!) to extract keywords and number of visitors and what have we more, and basically have the code scrape the keywords the very instant that they arrived and make this visible immediately or have this information sent to them via e-mail.

Many people still don’t know how to monetize the information their own webhosts provide from the traffic they generate.

This was done to avoid the usual delay filters that are applied by most domain stats compilers so as not to overload the servers. Most of us know that when we are looking at our cpanel webalizer, we can get more recent information by refreshing the page. But this information has been compiled so engineers can use it, not web marketers.

Web marketers need this information to be presented so that they can spot opportunities for commercial expoitation easily and quickly.

If you have a product that is catering to a very specific public and you find out that your public is using a number of keywords to find your products, then you can concentrate on the keywords that are profitable and gain the advantage of not wasting any time with those keywords that are not useful.

As our work progressed, we found out that we had written a little piece of code that could do a lot more.

Basically, keyword catcher will be able to perform a number of tasks for you:

  • provide you with immediate knowledge about the precise keyword queries performed by people who landed on your site
  • keyword catcher allows you to know immediately where your webpage was ranked by the search engine that provided it to the visitor that is surfing your domain
  • Provide you with immediate knowledge of which sites are referring visitors to your domain

When you upload the extract code to your webpage, keyword catcher will start scraping information from your website logs immediately and will present them to you in a way that you will very easily be able to spot valuable information within minutes of setting it up.

It is sometimes of crucial importance that we find out and record if search engines are providing us with visitors and if these visitors landed on our site thanks to a specific keyword query.

On top of that, search engines and weblogs provide our hosts with a number of information tags we can go read and rearrange in such a way that the received information can be interpreted to become important and valuable immediately.

For example:

In the event you are setting up a PPC campaign to test any number of new keywords.

You can ask keyword catcher to send you an e-mail warning you that a certain search term has brought a number of visitors to your website a specific number of times.

Knowing how costs add up very quickly in adwords, you could know from experience that when a keyword has been queried a number of times, for example 100 times, and this has not produced any sales, that it is time to improve upon or end the experiment because you have confirmed that this specific keyword in this specific campaign is not profitable.

The advantage gained by this feature is that you can get an immediate warning to your e-mail box.

Let’s take the classic dog training example:

Imagine you want to test the keyword “labrador training” but that you want to go to your PPC account and stop the test after 100 people have searched for this term and landed on your page to check results.

You could decide to exclude the broad term “labrador training” in your PPC campaign because you will see Google sending you traffic for “Where to find labrador training gear” or “labrador training china” 0r “labrador training school Ohio” and these people click on your Paid Per Click Ad out of pure curiosity, not real interest.

With Keyword Catcher this becomes easy: we simply go to the notifier and ask it to send us an e-mail when it finds ninety queries for the keyword.

At the same time keyword catcher will scrape a number of very interesting information bits from our stats compilers and make them available to us immediately.

Conveniently, we can centralize all the information for all our domains under a single account.

By logging in into our account, we can check out whether visits are still being driven to our domains by the various channels which we have chosen to exploit, such as e-zine articles, Google blogs, Squidoo Pages, Hub Pages, PPC campaigns, and so forth.

  • exclude tire kicker keywords rapidly
  • excludes negative keywords as soon as you see them
  • exclude non-profitable keywords as soon as you identify them accoring to your own criteria
  • spot the buyer keywords quickly
  • extract the unique keywords queries that come only to your site

Advantages And Disavantages Of Server Webstats Script

Did you know that you can go to your web sites’ server statistics pages to check on, among others,

a) The number of visitors that came to your website?

b) The number of search engines that crawled your pages?

c) Keywords that people use search via search engines to land on your web sites’ pages?

d) The countries these visitors came from?

e) The bandwidth that was used during a period of time?

Did you know that these server side statistics programs are usually provided at no cost whatsoever as an extra service to subscribing customers and that most service providers provide more than one type of statistics program?

My service provider, for instance, makes available three types of statistics gathering software programs which I can open and read via my user interface so that I have three different sources I can cross-reference.

They are:

Awstats
Advanced Website Statistics
Webalizer

These statistics pages are of enormous importance to any website owners who wishes to keep track of a number of parameters that can help them develop their online business. Knowing which keyword their visitors typed can be of paramount importance as this can help with finding inspiration for fresh content.

About the disadvantages:

a) The information statistics results pages provide is not easy to read, it would seem that these have been designed by and for engineers, so that it really takes some getting used to.

b) Distilling useful information from statistics web pages can be a boring and time-consuming task.

c) Exporting and filtering or discriminating results is often complicated or even not available.

d) The results these servers collect are not always complete. Sometimes, a web server manager might decide that for certain periods of time, for example, while some or other update task is running, that the statistics software needs to be shut off. During this period the server is not collecting any information and you will not even know about it.

e) There is usually a 24 hour time lag between an event, such as a visit to a specific page, and a retrievable result.

About the 24 hour time lag:

This has a historic origin. In the early days, when random access memory (RAM) was extremely expensive and hard to come by, software engineers had to make do and live with the fact that the space available to provide a computer with instructions was very limited. On the server side of things, it was easy enough to install the statistics gathering software programs, but they were considered resources hogs.

To limit the amount of resources these programs would use on a web server, someone had the bright idea to limit less essential software programs to update only during low traffic periods. It was rapidly known by users that statistics became available usually a day later. This set a precedent and created a habit that still persists today.

The fact is that computing power as enormously progressed and that waiting a whole day for stats to appear as become completely redundant. Nowadays servers are so powerful that they could provide you with real-time data.

You could for instance chose to install an application that provides you with real-time useful feedback from your web server. One such application is named Keyword Catcher. This is a server side PHP script that will show you the queries that visitors typed into their browsers via Google, Yahoo, Bing or any other major search engine. The search engine results page produced a link to your website and the visitor clicked on it to land on one of your websites’ pages.

Keyword Catcher will now be able to reproduce the exact same page that your visitor was presented by the search engine. This allows you to see which page rank your web page had at the time of the query. That in turn gives a website owner enormously useful feedback on how the search engines perceive his web pages, allowing him to take corrective measures or make use of opportunities.

As things stand today only a minority of people is aware of the enormous potential of server side statistics or the inherent lucrative use this information gathering can provide in terms of business intelligence. Only very large corporations have the budgets to develop and maintain the software needed to distil useful business intelligence. Keyword Catcher is a first step in making available strategic information to website and small business owners who feel the need to know more about people visiting their web sites’ pages.